The poor wordplay could not be avoided the Twist&Brush from Studio KG streamlines, simplifies and improves upon the somewhat-tired (and often-failed) idea that comes to many inventors: integrating toothpaste tubes with toothbrushes.
What this design realizes and other such hybrids fail at is that something new built from something old does not necessarily have to work the same way as the original. In this case: squeezing or pushing out the paste is a recipe for a messy brushing experience. Instead, using something more exact (like a syringe) just makes sense.
By allowing users to twist out precise amounts in a more-controlled fashion (measuring out quantities, no less), the Twist&Brush idea makes for a sustainable, lower-waste, and all-around-cleaner approach to this universal set of bathroom devices. Two pieces refillable, easy-to-clean and precisely engineered. Sometimes, simple just wins.
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